Birdpals | Eastern Studios Brands

Family fun, adventure, and exploration for all ages.

Birdpals joined Eastern Studios in 2022 as a kids' online world. Now something bigger is on the way: a brand-new Birdpals adventure built around family fun, exploring the wild world, and learning something new everywhere you go.

Website coming soon

Who it's forKids & families, all ages

What it isA new Birdpals adventure

Where it goesFrom your backyard to the world

StatusIn development

The Big Idea

Every adventure teaches something real about the wild world, and every player gets a bird that's all their own.

Why we're building it

Kids are naturally drawn to animals, but most wildlife content is made for adult hobbyists, and most kids' games are entertainment first and learning second.

The next chapter of Birdpals keeps everything kids loved about the original world and adds real places to explore, with fun facts, stories, and games along the way.

Kids

Curious kids of all ages

Kids who love animals, games, and making a character their own, and who learn best when they're having fun.

Grown-ups

Parents, teachers & nature lovers

Adults looking for screen time that's genuinely worth it, and families who want to explore together.

What Kids Will Learn

Wildlife and habitats

Which animals live where, starting close to home and heading out to wild places around the world.

Places and cultures

The stories, legends, and traditions that make each place special.

Creativity and self-expression

Players make a bird that represents who they are.

Coming soon

What's Coming

Here's a peek. The rest is staying under wraps for now.

Adventures

Guided journeys to real places, starting right here in New Jersey.

A world to play in

The Birdpals world you remember, with friends, games, and new places to discover.

Make it yours

A bird that's all your own, however you want it to look.

A few surprises

We can't share these yet. Sign up and you'll be the first to know.

One World to Explore, From Land to Sea

Birdpals and Eastern Aquarium are growing toward one shared world from Eastern Studios. Eastern Aquarium dives into life under the water. Birdpals heads everywhere else: the birds, animals, people, and places above the waves. Together they'll help kids learn about species, cultures, and places all over the world.

Eastern AquariumUnder the water. Ocean animals, reefs, and the coast. BirdpalsAbove the waves. Birds, wildlife, cultures, and places worldwide. You are here

Roadmap

NowWhat we're working on

Building the next chapter of Birdpals and its new cast of characters

NextComing up

A first look at the new Birdpals
The first adventures go live

LaterWhere it's heading

Team up with Eastern Aquarium so one world covers animals from land to sea
Explore species, cultures, and places across the globe

How we'll know it's working

Kids come back for new adventures and know the characters by name.
Parents and educators recommend Birdpals as screen time worth having.
Kids point out animals and places they learned about in real life.
Families explore together, on screen and outside.

Look and Feel

The brand is built around its star: a bright, sky-blue bird with big eyes and an orange beak. The palette comes straight from the character (Birdpals blue and orange), keeping everything cheerful, friendly, and instantly recognizable to kids. Visuals are rounded and playful, set in colorful outdoor worlds, and the tone is warm, curious, and never preachy.

Brand Blue

#38A6F1

Brand Orange

#FF8C00

Deep Orange

#E57C00

The Birdpals wordmark pairs a green “Bird” with a sky-blue “pals” in rounded, hand-drawn letters, shown on Birdpals blue. The colorful cast of birds carries the brand everywhere else, and the blue and orange palette comes straight from the characters.

Full Brand Guidelines